Outback Tea & Coffee Company came to us looking for a basic logo and packaging design package.
When we first sat down to work on the logo and packaging OT&CC’s CEO was very clear that the logo needed to encapsulate more than just premium tea and coffee products.
Her vision was to show her connection to country and culture while capturing the beauty of the Australian Outback.
The mark depicts the new sun rising over the Kata Tjuta (The Olgas) as life springs and flourishes in the forward landscape. Beneath the rising sun the mark is supported by a joining of the snake and boomerang just as the culture of Australia is supported by the wildlife and Indigenous symbolism that makes the country so unique.
January 24, 2014